This project was particularly fun. As I was exiting GATCO I was tasked to use unlimited artistic license to create a new line of package design for one of the company’s best-selling product’s. I made a series of 7 schemes but the one shown was one of my favorites.
Up to that point it was common to show the product in its natural environment as the primary shot. My thought was to completely focus the image on the product in a very dramatic way making it that the primary image and not the placement shot.